When imagining in your head what the typical person in the workforce does, it’s common to conjure up images about people who work in offices or cubicles. At lunch they go down to the company cafeteria for a meal with co-workers, and come back to a desk decorated with pictures of friends and loved ones. But the vast majority of the workforce in our country doesn’t fit that stereotype at all.
Widely publicized and generally accepted research estimates that 80% of the global workforce does not fit that stereotype, and does not spend their day at a desk. The vast majority of workers are mobile, on-the-go, on their feet, and face different challenges than those who work in an office setting. They are the delivery drivers, nurses, teachers, waiters, hotel maids, farmers, truckers, cooks, barbers, nail technicians, bartenders, and construction workers. The people on the assembly line, and the folks at the front desk of the hotel are all part of the the non-desk workforce that makes up the majority of the working population today.
It’s the people who don’t sit at a desk every day that are on the front-lines of our economy. They typically are who your customers interact with, so they’re also on the front-lines of your brand. Isn’t it vital to make sure that their well-being is at the highest levels possible? Your brand depends upon these people every day. Is it worth the risk not having them feel safe, supported, and healthy at work?